Hong Kong, 20th May 2011 -- Roberta Baro, or Beth, is one of the many Filipinos who’ve gone to Hong Kong to work as domestic helpers to support their families in the Philippines. Today, she is a successful “entrePinay”.

The 50-year old Filipina has found financial independence by becoming a seller of the mobile phone and mobile payments services of 1528 Smart Pinoy, PLDT Global Corporation’s mobile reseller of CSL services in Hong Kong under PLDT 1528 Ltd.

Set up to serve the large Filipino community in Hong Kong, 1528 Smart Pinoy offers the most affordable voice call and text messaging rates to the Philippines at only HK$1.19 per minute call and HK$0.50/SMS.

The 1528 Smart Pinoy also enables subscribers to send micro-remittances to your loved ones via SMART Padala, an electronic remittance service.

Beth became a “Smart Pinoy promoter” shortly after the MVNO venture was launched in 2004. She now earns over HK$12,000 a month, or more than triple her salary as a domestic helper. She was able to support her family back home and the one she has now.

Moreover, because of her loyalty and hard work, she has received awards, certifications, incentives and privileges for going beyond what was expected of her.
 “It’s not really hard to promote this service because I know a lot of Filipinos here who have benefitted from these products,” said Beth.

“Selling 1528 Smart Pinoy is like having a full-time office job without being tied down to the office,” she added.

On the other hand, Rocele Cabansag, a hardworking business woman, became a major distributor of 1528 Smart Pinoy through her company TelTrue Limited in HK since 2004.
While most distributors and dealers focused on selling prepaid phonecards, Rocele chose to focus and support 1528 Smart Pinoy service.

Since then, Rocelle has been one of two distributors of 1528 Smart Pinoy covering most of the requirements of Global Filipinos in HK. The business has added another major source of revenue to her already successful retail business.