PLDT Home pulled away from competition, adding 180 basis points of market share to over 60%, with its highly attractive broadband bundles that promises the best quality data service boosted with compelling content and digital services and by accelerating the expansion of its fiber-to-the-home (FTTH) facility which is expected to pass 4.4 million homes by the end-2017.
  
“Consumer demand for home broadband is growing and PLDT HOME is at the forefront of meeting this need. We are encouraged by the momentum that PLDT HOME has built through six consecutive years of accelerating growth and we are ready to serve a larger share of this expanding market,” said PLDT FVP and HOME Business Head Oscar Enrico Reyes, Jr.
 
Along with the enterprise business, broadband for homes has been identified as one of the key growth drivers for the PLDT Group as it moves towards data and digital services.
 
PLDT’s FTTH service is now available in key urban areas — from North to South — in the country. This service will be delivered through PLDT HOME Fibr, the country’s most powerful broadband that can deliver speeds of up to 1 gigabit per second (Gbps) which allows browsing of multiple websites, uploading of hundreds of photos, and downloading of a full-length movie in seconds.
 
“Beyond internet access, we are pioneering the Smart Home so Filipino families will feel safer, be more productive and enjoy the convenience brought about by our growing suite of digital solutions,” Reyes said.
 
PLDT HOME’s new suite of Fibr plans makes its unmatched high-speed internet service available to households either on data volume or time-based allocations, with data speeds ranging from 3 megabit per second (Mbps) to 1 Gbps at affordable rates. 
 
To further extend the reach of its fiber-speed internet service, PLDT has started to deploy hybrid fiber technologies such as Huawei Technologies’ G.fast which can provide data speeds of up to 600-700 Mbps per user. This technology solution works by connecting buildings and dwellings with fiber optic cables and using special equipment to enable the internal copper wiring of these structures to deliver fiber-like data speeds.
 
PLDT plans to shift all its subscribers to be in ‘fiber-fast’ connections by end-2018.  By combining FTTH and “fiber-fast” services, PLDT has an unrivaled robust and cost-efficient platform for offering its growing portfolio of entertainment, “peace of mind,” and other “Smart Home” services.
 
PLDT has invested P300 billion or $6 billion over the last 10 years to roll out the country’s most extensive transmission and distribution network infrastructure which now has over 150,000  kilometers of fiber optic cables that transport the growing data traffic of its fixed line and mobile networks.