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PLDT HOME commands a market share of around 70% in the first quarter as it continues to offer unparalleled digital services to its nearly 1.3 million wired broadband customers.
Broadband and data revenues now account for 53% of total PLDT HOME revenues at P4.23 billion as of end-March.
“PLDT has posted strong gains in data, broadband, and digital services,” said PLDT Chairman and CEO Manuel V. Pangilinan. “Our experience in the fixed line business shows how growth can be restored by progressively building up our data and broadband revenues to critical mass.”
According to PLDT EVP and Head of Consumer Business Ariel P. Fermin, “PLDT HOME had a good head start, having been growing in revenues for five consecutive years now with its unmatched digital services and compelling content. We provide customers with the most number of home entertainment services running on broadband led by PLDT HOME DSL and PLDT HOME Fibr that serve as the foundation for value-added services such as linear IPTV with Cignal TV, catch up TV with Fox, and video on demand as offered by iflix. These services are available at home and on mobile devices.”
“As we remain focused on serving the multimedia requirements of our customers – the Filipino families – we will also continue to provide them the strongest connections at home in this digital age,” Fermin added.
Among the growing array of web-connected devices offered by PLDT HOME to customers are the Telpad, FamCam, and the TVolution Stick.
The all-new Telpad is a tablet that serves as the hub of the digital services for the home. It can control home appliances thru WiFi and Infrared as well as the FamCam, a home monitoring security camera that transmits live footage to mobile devices. The TVolution Stick, launched in partnership with Intel and Microsoft, is a device that turns an ordinary TV into personal computers.
“In the first quarter of 2016 alone, revenues derived from the sale of these devices have reached over P700 million and are likely to exceed P2 billion for 2016,” Fermin said.
Last year, PLDT established partnerships with international content providers like iflix, Fox International Channels, and Disney Kids Channel to provide customers with a unified experience that brings together both content and connectivity. Other integrated content and services offered by PLDT include Cignal on Telpad which allows PLDT HOME Telpad subscribers to access select kid-friendly Cignal programs on Telpad, and Cignal on Broadband (Cignal over Fibr, and Cignal over DSL), the only IPTV service in the country.
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