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PLDT HOME dominates broadband market: myDSL AT # 1 AND myBRO AT # 2

Published on Oct 04, 2013

Beats competition with Fibr and multimedia content

Manila, Philippines – PLDT HOME continues to lead the local home broadband market with a dominant 70 percent market share as subscribers reached over 1.3 million at end June 2013, outpacing its rival in the same period. This dominance shows the growing market reach and higher customer satisfaction for the leading telecommunications company in the country.

PLDT HOME said it is poised to keep its dominant position in the broadband market with a majority of customers signing up and switching to the various PLDT HOME broadband services. Latest data show PLDT’s myDSL wired broadband captured the most number of subscribers at almost 900,000 while its fixed wireless solution myBro cornered over 450,000 subscribers. This positions myDSL and myBro in the out of 10 new subscribers choose PLDT HOME giving it a three-fold advantage against its competitor which remains at a far third.

"We are proud to announce that PLDT HOME continues to dominate the broadband arena with its top-class communication solutions that deliver the best, reliable service. The numbers prove that PLDT HOME is the broadband consumers choose and trust,” said Ariel Fermin, EVP and head of PLDT HOME business.

Ultra-fast Fibr broadband for richer multimedia content

To sustain market dominance in the broadband arena, the telecom giant is expanding reach and coverage of its fiber-to-the-home (FTTH) connectivity with Fibr, the country’s most powerful broadband today. It is now available in over 700 subdivisions all over the country, allowing subscribers to enjoy high-speed Internet applications not available previously.

Apart from the aggressive network expansion, PLDT also continues to add more multimedia content and applications to its Fibr service. It recently placed Cignal Digital TV cable on Fibr, directly to the home.

“Fibr is a vital pillar of the connected home,” adds Fermin. “It is the most powerful broadband as it not only delivers powerful, dedicated connection to the home but also allows subscribers to watch movies-on- demand with Clickplay and watch Cignal Digital TV simultaneously. It allows our subscribers to stream High Definition (HD) content, play lag-free online gaming, and adopt seamless cloud computing.”

Online game enthusiasts can also download popular video games on Fibr’s partner site, EA Games, while music lovers are provided with an option to buy original music by international artists via SMART Music.

“All these offers are a testament to our commitment to provide Filipino families with broadband services tailor-fit to their needs. Our subscribers can expect more product enhancements as we continue to bring the strongest connections at home,” Fermin said.


Most awarded, trusted broadband service provider by consumers

PLDT HOME’s myDSL received the Platinum Award for the Most Trusted Internet Service Provider as voted by consumers in the Reader’s Digest Trusted Brands Awards. The Platinum Award is reserved for brands with scores three times more than its nearest competitor with myDSL receiving this award for the fifth time in a row this year.

PLDT was also awarded Broadband Service Provider of the Year in the prestigious Frost and Sullivan Philippines Excellence Awards for rising above competition and demonstrating outstanding market performance.

In the recent Cannes Lions International Festival of Creativity, the most esteemed competition in creative communications, PLDT HOME showed its strong suit in marketing ingenuity as myDSL’s Screen-Age Love Story emerged as the most awarded Philippine campaign.

The campaign best known as Anna Banana won Gold for Best Integrated Content Campaign and another Gold for Best Use or Integration of Digital or Social Media, Silver for Best Use of Social Media and Bronze for Commercial Public Services.