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PLDT brings the ultimate festival experience at the 34th Kadayawan Festival in Davao City

by PLDT Inc. | Sep 26, 2019
PLDT Home Fibr powers Hiyas ng Kadayawan coronation night.

PLDT brought the ultimate festival experience at the 34th Kadayawan Festival as it powered the whole city with the fastest broadband network. Through the efforts of its Community Relations (ComRel) Division and Home Marketing, PLDT was also the festival silver sponsor during the event. 

Powering one of the most anticipated festivals in the Philippines with the country’s most powerful broadband connection, PLDT Home supported the month-long Kadayawan festivities such as the Hiyas ng Kadayawan Coronation Night, a display of talent and culture of Davaoenos, where Nurainie Ampatuan of the Maguindanaoan tribe won the crown; Dula Kadayawan, a showcase of Davao’s indigenous culture through games; Indak Indak sa Kadayawan, a theatrical street-dancing competition inspired by Mindanao’s rich cultural heritage; and Pamulak sa Kadayawan, which highlighted the Davao regions artistry through decorative floats. 

PLDT Home Fibr powers Indak Indak sa Kadayawan.

From August 16 to 17, PLDT Home gave subscribers unlimited Fibr connection, exciting games, and treats including exclusive Kadayawan merchandise, delicacies from Davao’s famous Saging Repablik, and photo printouts of their Fibr Kadayawan experience at the PLDT Home Fibr booth located at the Sta. Ana Wharf. The upper deck of the PLDT Home Fibr booth also featured non-stop entertainment through the Roku Powered TVolution that showcased contents from Netflix, iflix, Cignal and YouTube for the Kadayawan visitors to enjoy. 

The Kadayawan festivities were also replete with star power as singer-songwriter Moira dela Torre held the first stop of her Braver concert tour in Davao City last August 16.

Moira dela Torre performs at the Davao leg of her Braver Moira concert tour presented by PLDT Home Wifi and Wish 107.5

The popular Idol Philippines judge performed for the first time her unreleased tracks “Pahinga” and “E.D.S.A” and her popular hits "Titibo-Tibo," "Tagu-Taguan," and "Tagpuan" during the concert which was staged in partnership with PLDT Home Wifi and Wish 107.5 FM. Several artists and local performers also performed alongside dela Torre, including R&B prince Jay-R and Argee Guerrero of local folk band I Belong to the Zoo. Love was definitely in the air during dela Torre’s concert, as she called onstage a couple from General Santos City during her last song for a surprise wedding proposal.

Kadayawan Queen poses for a photo at the PLDT Home Fibr booth.

This year’s Kadayawan festival was undoubtedly a resounding success, as tourists and Davaoenos alike came together to enjoy the ultimate experience — celebrating culture and heritage, and sharing the fun with the rest of the world through the Philippine’s fastest fixed internet, as awarded by globally renowned internet testing companies Ookla, OpenSignal, Tutela, and P3.

Supporting the environment

More than just celebrating the Kadayawan festival, PLDT through ComRel Division also visited the Philippine Eagle Foundation (PEF)  in Davao City. 

PLDT Home Fibr booth features unlimited Fibr connection, entertainment content with the Roku Powered TVolution, exclusive merchandise and souvenirs, and delicacies from Davao’s famous Saging Repablik.

PLDT has been supporting the PEF and its advocacies of protecting and preserving the environment. In 2018, PLDT ComRel partnered with the PEF to provide some livelihood programs for women in far-flung communities. One of these programs was the production and selling of the Philippine Eagle plush toys and  donation of Tumanding Plushies Production and Multi-purpose Hall in Brgy. Tumanding, Arakan, North Cotabato. The new building serves as a space where the women of the community can gather to create adorable and high quality Philippine Eagle plush toys.

PLDT Community Relations team led by Katherine Diaz De Rivera and PLDT Consumer Experience Area-Mindanao Head Alan Abrina are joined by Davao City Vice Mayor Sebastian “Baste” Duterte, who was the acting mayor at the time.

In partnership with the PEF, selected indigenous women from partner communities were trained to create the Philippine Eagle plush toys. The products were mainly sold at the Philippine Eagle Center. This community enterprise initiative provided alternative livelihood to Indigenous Peoples’ communities living within the forest. 
20190923features_kadayawan6In photo are executives and employees from PLDT Community Relations, PLDT Consumer Experience Zone, and PLDT Home Marketing and PR.

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